As azaleas bloom and green jackets take center stage, golf’s most iconic week has arrived. The first major of the season isn't just a celebration of the game — it's a showcase of style.
With the world watching, Augusta becomes the runway for the latest collections from the top names in golf fashion. From bold statements to performance essentials, here’s what some of your favorite players will be wearing as they chase history at Augusta National.
Viktor Hovland – J. Lindeberg
Viktor Hovland is once again turning heads this season—not just with his game, but with his style. Outfitted by J. Lindeberg, he’s proving that performance and fashion can absolutely share the spotlight.
On Thursday, keep an eye out for the standout Tour Tech Shirt in Nosegay. Crafted from premium stretch fabric, it moves effortlessly and feels incredibly soft—ideal for high-level play and elevated style. Then on Friday, Hovland brings a bold twist to the fairway with the Askel Cargo Pants. Designed for modern golfers, they merge sleek design, comfort, and on-course functionality.
Only J. Lindeberg could make cargo pants look this sharp on the course.
Billy Horschel – RLX Ralph Lauren
Billy Horschel is no stranger to sharp major-week style. This year, his standout look comes Saturday in the Cotton CoolMax S/S Polo Sweater — a refined mix of breathable cotton and polished texture.
On Sunday, he’ll switch to the Lightweight Airflow Savanna FL Multi Shirtin Peach Tree, a performance piece with moisture-wicking stretch that plays as good as it looks. Expect to see him pairing these with the Featherweight Cypress Pants and Quilted Double Knit Quarter Zip Sweatshirt for a layered, elevated finish.
Ludvig Aberg – adidas Originals
Yes, you read that right—Adidas Originals is officially back in the golf space, and Ludvig Åberg will be the first to showcase it on one of golf’s biggest stages.
Among his key looks this week: the Archive Pocket Polo Shirt in Night Indigo and Chalk White. Made in part with recycled and renewable materials, this lightweight cotton polo delivers all-day comfort with a side of effortless cool. Up top, Åberg will rotate through colorways of the Tour Archive 5-Panel Patch Hat, crafted in cotton twill for a heritage-inspired vibe fit for Augusta.
Rory McIlroy – Nike
Fresh off a win at The Players, all eyes are on Rory as he looks to complete the career grand slam. His Saturday look is just as headline-worthy: the Nike DF Tour Contrast Shirt paired with the Tour Repel 5 Pocket Slim Pant in Diffused Blue
J.J. Spaun – Puma
With Rickie Fowler absent this year, J.J. Spaun steps up as Puma’s style ambassador — and he’s doing the brand justice.
He’ll rotate through bold options from the MATTR collection, including the Peach Stand Shirt, Beautiful Game Shirt and the floral-forward Rose Shirt.
Stay Tuned for the Style Winners
As the first major unfolds, the fashion is as much a part of the story as the golf itself. We'll be keeping tabs on standout looks all week long — and bringing them straight to you at FairwayStyles.com
Because when it comes to golf style, we’re always watching the leaderboard.