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RAINS Steps onto the Green: A New Chapter in Waterproof Lifestyle Design

May 09, 2025


RAINS Steps onto the Green: A New Chapter in Waterproof Lifestyle Design

In a move as bold as it is natural, RAINS, the Danish outerwear powerhouse known for redefining modern rainwear, has officially entered the world of golf. It’s a fitting evolution for a brand born from weather’s most temperamental element: rain.

Founded in 2012 by Daniel Brix and Philip Lotko, RAINS was originally conceived as a fresh take on the traditional rubber raincoat. From this simple beginning, the brand has grown into a global name in waterproof fashion, offering outerwear, bags, and accessories – all unified by a minimalist, urban aesthetic and an unwavering commitment to functional design.

Mito jacket

Mito jacket

Texel Cabin Trolley

Texel Cabin Trolley

W2 Rain Hat

W2 Rain Hat


The name RAINS is no marketing gimmick; it’s a tribute to Denmark’s famously wet climate, where an average of 170 rainy days a year inspired a design philosophy built around embracing the elements, rather than escaping them. This mindset now meets a new environment: the fairways and greens of the golf course.

RAINS’ entry into golf marks a natural alignment of its technical mastery and design-forward thinking. Golf, after all, demands performance, precision, and comfort in all weather, which are qualities that RAINS has long championed through its signature coated fabrics and unisex silhouettes.

W3 Rainwear in Gleam

W3 Rainwear in Gleam

W3 Rainwear in House

W3 Rainwear in House

W3 Rainwear in Element

W3 Rainwear in Element

Through cutting-edge textile innovation, RAINS makes outerwear that moves with you, shelters you, and still looks right at home in the city or on the 18th hole. And its expansion into golf signals that performance and style are no longer mutually exclusive – even in a downpour.

Along with elevated apparel, RAINS products include things like wash bags, kit bags, weekend bags and bum bags, all made with that same attention to detail and quality materials RAINS is known for.

Bum Bag Mini W3

Bum Bag Mini W3

Hilo Weekend W3 Luggage

Hilo Weekend W3 Luggage

Hilo Small Weekend W3 Luggage

Hilo Small Weekend W3 Luggage

As RAINS reconnects with the outdoor elements that first inspired it, it doesn’t just brave the weather, it owns it. And on the golf course, that ownership could change the game entirely.

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