Mossimo Giannulli comes from a fashion and business background, but golf is his true passion. He loves the game because it’s a family sport, a social opportunity, a business tool, and a personal challenge all in one. G/FORE products aren’t designed in a cubicle and tested in a factory; they’re born out of a desire to express yourself while playing, and to help inject a little more fun and flair back into the game. He tests prototypes himself, putting in countless rounds on the course and hours at the range.