Linksoul, John Ashworth & Co., is more of a philosophy than a brand. We come from a long line of golfers, craftsmen and artists. It is the idea that through these practices we can learn the most about ourselves. The word ”linksoul“ comes simply from the term ”links soul“, which was an expression of the combination of virtues we found through playing golf... and now seek in whatever we do. Our mission is to reconnect people to the soul of the game. The look we have achieved with John Ashworth is relaxed and sophisticated. Linksoul make clothes for golfers...not golf clothes.