When Tiger Woods and Nike parted ways in January 2024 after 27 years together, smart money was on Tiger re-emerging with a fresh new brand, and one that he could be in the driver’s seat of. Sure enough, not long after the swoosh became history, Sun Day Red became the present.
And what a present Sun Day Red has been, not only for lifelong fans of the game’s most iconic player, but also for avid golfers who take their playing – and walking – very seriously. Because while the name clearly references the player and his tradition of wearing red on Sunday, and the logo represents his nickname and his 15 majors, it’s the products themselves that represent a player who has taken 40,000,000 steps on a golf course en route to 82 victories.
In other words, he knows what he’s talking about.
So, in collaboration with TaylorMade, which is the golf equipment company he’s been with since 2017, Tiger helped create Sun Day Red. It is a standalone brand under the TaylorMade umbrella with its own dedicated design and leadership team, of which Woods can now be a bigger part of.
The product line aims to blend high-performance athletic wear with a premium, lifestyle-oriented aesthetic, reflecting Woods's own evolution as an athlete and a global icon. And it all starts with the shoes.
The Pioneer Cypress: The Golfer's Workhorse
Available in four colorways, the Pioneer Cypress was built from the ground up with Tiger's input, and is all about performance. One of the key features is the sleek 6mm heel-to-toe drop, a specific request from Tiger himself. This allows golfers to better leverage ground force for a more powerful swing, without sacrificing support.
The shoe comes with two removable footbed options: a custom massage footbed and a smooth one. And for traction, a high-density TPU plate with a 9-cleat configuration ensures you're locked in, no matter the lie.
The Osprey Spikeless: From the Office to the Links
For the modern golfer with a versatile lifestyle, there's the Osprey Spikeless, available in four distinct colorways. This is Tiger's choice for his off-course moments and TGL events, and it's easy to see why. The Osprey combines premium materials with a minimalist design, allowing it to transition seamlessly from the office to the golf course.
An external heel counter provides stability, while the three-quarter bootie construction keeps you locked in for a competitive advantage. The omni-directional traction pattern offers excellent performance on the course, and the design is intentionally minimal and classic, adhering to Tiger's mantra of "keeping it simple."
The Pioneer Magnolia: A Touch of Classic Style
Rounding out the collection is the Pioneer Magnolia, with five different color options. This shoe takes the performance architecture of the Pioneer collection and infuses it with classic style. The wingtip design, complete with brogue details and a double-stitched storm welt, elevates both style and function.
The Blucher construction allows for an adaptable fit, ensuring comfort for a variety of foot shapes. The Pioneer Magnolia is for the golfer who wants to make a statement on the course with a shoe that's both high-performance and high-style.
Sun Day Red is just getting started in the golf world, but aims to be a staple for years to come – just like Tiger himself. Stay tuned to Fairway Styles for more new releases and great products from this fast-rising and needle-moving brand.