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Chat Now
Feb 15, 2020
We recently had the opportunity to chat with Senior Product Manager for FootJoy, Keith Duffy, at this year’s PGA show. Read along as Keith shares some insight on what sets FootJoy apart as the #1 Shoe in Golf, and keeping relevant with golf fashion trends.
Keith Duffy: Senior Product Manager - My name is Keith Duffy. I am responsible for the Global Footwear Line plan, working with international market managers to define the range and scope for specific seasons while managing the product from concept to consumer.
KD: FJ is a consumer focused brand that is passionate about bringing great footwear product solutions that exceed expectations for golfers at every level of the game.
KD: We have been in the footwear business since 1857 and we have a sole focus on golf. We have been the #1 shoe on the PGA Tour since 1945 and continue to lead the footwear space in golf specific innovation.
KD: Casual is ok too! We are seeing some golfers prefer and place a higher preference on comfort that one would typically expect from non-golf footwear. Styling preferences have followed the comfort trend in some instances to be a bit more relaxed.
KD: We are seeing more mesh and engineered mesh products than in recent history.
KD: With the shift toward casual comfort, we are more focused on providing more versatile footwear options that a golfer could wear to the course and to meet their spouse for dinner after the round.
KD: There is no crystal ball to know exactly know where the consumer will go, but our team does a great job at following trends and doing advanced trend research to get ahead of it where we can.
KD: The process is the same as well as the effort and time spent. FJ is focused on being the total solution in golf footwear for men and women of all levels and playing ability.
KD: We're closer to the consumer than ever before, but still focused on what has made us the industry leader in golf footwear. Fit, Comfort, Performance and Quality are at the top of our mind in the design and development of any product. That will never change. We don't just offer saddle shoes and wing tips either. We offer a wide array of contemporary and athletic styles in addition to our more classic shoe categories. We like to think we have something to offer for every golf consumer.
Another week at The Masters has come and gone, and while the winning play of Scottie Scheffler will certainly be remembered, so will much of the head-turning fashion that was on display.
Global Value Commerce Named to the 2023 NGF Golf 100.
A letter from CEO, Ed Byman about our commitment to customers
FootJoy offers both men and women golfers function, stylish apparel and more.
Finding the right golf shoes for you doesn’t have to be difficult.
Learn more about the FootJoy Premiere Series line, Available March 15, 2021
The Fairway Styles team believes in making golf accessible and enjoyable for all our customers, including those with disabilities, both on the golf course and online through our website. That is why we strive to meet the World Wide Web Consortium’s Web Content Accessibility Guidelines (WCAG) 2.1 Level AA. Accessibility is an ongoing effort for Fairway Styles. We are always searching for solutions that will improve the accessibility of our site. If, at any time, you have difficulty using or accessing any part of the Fairway Styles website, please feel free to contact us. We will work with you to make all reasonable efforts to correct the issue and assist with immediate needs.
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